Marketing
Marketers who have shipped the work.
Demand generation, content, marketing operations, analytics, product marketing and events. Cover a maternity leave, staff a launch, or hire the person who owns the number.
- 6 functions
- from demand generation and content through operations, analytics and events
- Work seen
- campaigns, dashboards and copy reviewed before you meet anyone
- Platform screened
- HubSpot, Marketo and Salesforce experience established rather than assumed
Marketing
Everyone says full stack marketer. Almost nobody is.
We recruit across demand generation, content, marketing operations, analytics, product marketing and events, for B2B, B2C, agencies and in house teams.
Marketing titles have drifted so far that they no longer describe the work. A marketing manager might be running paid media, or writing everything themselves, or managing an agency and nothing else.
So the screen starts with what the person has actually shipped and what they owned when it worked. Then platforms, because a Marketo build and a HubSpot build are not the same skill.
Functions
What we actually recruit for.
Pick one and you get what they actually produce, the seniority we fill, and the tools and standards a screen has to cover.
Paid, email and lifecycle campaigns, landing pages, nurture and the pipeline number they are measured against.
- Seniority we fill
- Campaign executive through to demand generation manager
- Tools
- HubSpotMarketoGoogle AdsMeta AdsLinkedIn Campaign Manager
- Standards
- Attribution modelLead scoringPipeline reporting
Paid, email and lifecycle campaigns, landing pages, nurture and the pipeline number they are measured against.
- Seniority we fill
- Campaign executive through to demand generation manager
- Tools
- HubSpotMarketoGoogle AdsMeta AdsLinkedIn Campaign Manager
- Standards
- Attribution modelLead scoringPipeline reporting
The vocabulary
What we recruit against.
Marketing platforms are where the transferable claim breaks down. These are the ones we screen on specifically.
Automation and CRM
- HubSpot
- Marketo
- Salesforce
- Pardot
- Braze
- Klaviyo
Analytics
- GA4
- Looker
- Power BI
- Tableau
- Mixpanel
- SQL
Creative and web
- Adobe Creative Cloud
- Figma
- Canva
- Webflow
- WordPress
Paid and social
- Google Ads
- Meta Ads
- LinkedIn Ads
- Sprout Social
- Hootsuite
Contributed to and owned the number are different jobs, and marketing job titles call both of them manager.
Screening
How we screen a marketer.
Marketing candidates present well, because presenting is part of the job. The screen has to get underneath that to what they actually owned.
- 01
Ownership, not involvement
Contributed to a campaign and owned the number are different claims. We establish which one, and what the number was.
- 02
Work seen
Campaigns, dashboards, writing samples or a portfolio. Reviewed before you spend an hour on an interview.
- 03
Platform depth established
Built the automation, used it, or watched an agency run it. All three describe themselves as experienced with Marketo.
- 04
Measurement questioned
How they knew it worked, what they would do differently, and what they stopped doing. The answers separate marketers from campaign runners.
- 05
A reference from the person who set the target
Not a colleague. The manager who owned the pipeline number the candidate contributed to.
Straight answer
Where the market is actually tight.
What our recruiters see running these searches. Experience rather than a guarantee.
| Role | What the market looks like | Realistic shortlist |
|---|---|---|
| Marketing coordinators | Deep pool, and a common entry route. | Days to a week |
| Content writers | Plentiful. Quality varies enormously, which is why we ask for samples first. | About a week |
| Events and field marketing | Available, and seasonal around conference calendars. | One to two weeks |
| Demand generation managers | Competitive. Genuine pipeline ownership is scarcer than the title suggests. | Two to four weeks |
| Marketing operations | Tight. Real Marketo or HubSpot build experience is the constraint. | Three to four weeks |
| Marketing analytics with SQL | The hardest marketing hire we run, because the good ones get hired as data analysts instead. | Three to five weeks |
Marketing hiring runs faster when the brief names the number the person is accountable for. Without it, every shortlist is a guess.
Shapes
Three shapes this usually takes.
Marketing demand is usually a launch, a gap or a build.
Cover
Keeping the engine running while somebody is away.
- When it fits
- Maternity or parental leave, a resignation mid quarter, a sabbatical.
- The arrangement
- Contract, three to twelve months.
A launch team
Extra capacity around a specific push.
- When it fits
- A product launch, a rebrand, a conference season, a market entry.
- The arrangement
- Contract specialists, often part time across several functions.
The permanent hire
The person who owns the function or the number.
- When it fits
- Demand generation lead, marketing ops, first marketing hire.
- The arrangement
- Direct hire, or contract-to-hire where the role is still being defined.
Before you call
What to have ready before you call.
The first question we will ask is what number this person is accountable for.
- The number the role owns, or the closest thing to it
- Your automation platform and CRM, and who administers them
- Whether the person executes, manages an agency, or both
- The channels that actually matter to you, rather than all of them
- Team shape: who they work with and who reviews the work
- The salary band you can approve without a second meeting
Open roles
A sample of marketing roles we fill.
Questions
Before you call.
By asking what the person owned and what the number was, then looking at the work. Campaigns, dashboards and writing samples are reviewed before you spend an hour interviewing.
Hiring marketers?
Tell us the number the role owns and the platforms behind it. We will show you work before you spend an hour interviewing.